Quaker Oats to Remove Name And Image Of 'Aunt Jemima' Following Backlash - ViralMula.com

Quaker Oats to Remove Name And Image Of ‘Aunt Jemima’ Following Backlash

1 min


Aunt Jemima trended on-line on Tuesday after a Twitter consumer posted a thread concerning the historical past of the lady behind the model — alleging that the corporate screwed the true Aunt Jemima and her household out of billions of {dollars}.

The picture is of a former slave, Nancy Inexperienced, who labored for the corporate. The corporate has profited from her picture for greater than a century.

Quaker eliminated the “mammy” kerchief from the character years in the past however now they’ve said that eradicating the picture and title is a part of an effort by the corporate “to make progress towards racial equality.”

Aunt Jemima is owned by PepsiCo.

“We acknowledge Aunt Jemima’s origins are primarily based on a racial stereotype,” Kristin Kroepfl, vp and chief advertising and marketing officer of Quaker Meals North America, mentioned in a press launch. “As we work to make progress towards racial equality by way of a number of initiatives, we additionally should take a tough have a look at our portfolio of manufacturers and guarantee they replicate our values and meet our shoppers’ expectations.”